When you come around to needing a new website, or require some other marketing materials to be produced, how do you decide whether to choose a freelancer or a digital agency? Whilst a freelancer can often seem a tempting choice due to the often lower cost, there is a range of benefits for choosing a digital agency instead.
Freelancers will often specialize in one area which means that your next project might not get the cross-departmental consideration it deserves. A full-service digital agency would use staff from different departments to bring the project together. You can hire the best digital marketing company in Toronto, ON – SEO SMM Services
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This might mean an SEO specialist providing on-page recommendations, or it could be the involvement of the creative department helping with responsive web design elements.
A digital agency can also provide an element of security that you might not get with a freelancer. A company is also likely to have a disputes procedure and will create a full contract with you, whereas a freelancer might restrict the number of amends, and the number of hours they spend on your project.
They might be juggling a couple of different freelance projects at the same time, and if they are working as a one-man-band they might not have enough time to get your project done quickly and efficiently.
If you need to provide some feedback or ask a question, it’s always reassuring to call the office number and speak to someone who is working on your project.